With household names like Diane, Laundrin', and Maro, NatureLab is known for creating some of the most well-known haircare brands in Japan. For their debut self-titled product line, "NatureLab Tokyo", they needed a new brand identity that catered to the U.S. market and reflected their vision of bringing together the best of science and nature. We created a streamlined logo and identity that was not only a base for their new product line, but also helped to inform the logo of the NatureLab parent brand.