Back in 2004, Eric our co-founder, like most people at the time was reusing a plastic bottle to drink his water. After his wife called him out on it, “That bottle is a bacteria trap and you’re going to get sick. You really need to get a reusable bottle that you can wash.” Eric looked to find another way. “There were a lot of functional bottles but none were appealing… there was no style or design, it was still very much a sort of sporting goods outdoor category.” And that’s how KOR was born, together with his friend and fellow co-founder, Paul. Convinced that there had to be other people like them who would pay more and help the environment if there were better alternatives available, we were the first to design and focus on improving the hydration experience... pioneering the message of sustainability to reduce single use plastic. Our message has been heard.