What We Did Brand Voice, Brand Identity, Digital design We repositioned Everboots as a brand with grit and staying power—rooted in the name itself, amplifying the promise of lasting comfort and strength. We crafted a confident new brand identity, voice, and presence that made the product feel as strong as it performs. From the “Tough as Ever Guarantee” to messaging that spoke directly to no-BS, hard-working buyers, we gave Everboots a sharper story and stronger emotional hook. The result is a brand that moved from commodity to contender in the workwear space—building trust, recognition, and long-term traction.